Exhibiting in a trade show can be expensive and time-consuming, but a successful trade show display can potentially return that investment many times over. The key word, of course, is “successful,” and that’s where trade show experts like the ones at ExpoMarketing can really help.
Here are four things to keep in mind as you consider the exciting step of mounting your first trade show display.
1. Bigger Isn’t Necessarily Better
It’s tempting to go as big as possible on your first time out; you want to make a splash, after all. But for your first trade show, considering renting a smaller space and keeping things relatively simple.
The reason for this is that one of the best teachers is experience. If you keep your costs low and focus on just putting your products in the best light the first time out, you can observe how people interact with you and on what seems to work for yours and others’ booths.
Remember: trade shows aren’t a “one and done” proposition. To make the most of them, you’re going to need to make repeated appearances at the shows most important to your industry. That’s why it’s a good idea to treat the first show as a learning opportunity, rather than as the one opportunity that’s going to make or break everything.
2. Do Your Research
Before the trade show, find out everything you can: the location and dimensions of your allotted space, the other companies involved and which ones you’ll be in close proximity with, whether you’ll be in a low or high-traffic area, what kind of control you have over lighting and electrical, etc.
The more knowledge you have going into the day of the trade show itself, the more prepared you’ll be to take maximum advantage of the opportunities it affords you.
3. Make Effective Use of the Space
Don’t for a second think you can get away with just slapping together a booth and calling it a day. There are some crucial things to think about in terms of how you set that booth up to maximize its value to you.
First, design your booth to be open, rather than restrictive. That makes a space that customers can walk through, that affords them unrestricted access to you — and, importantly, you to them. Cordoning yourself and your products off behind a table makes it harder to engage customers and draw them in.
Second, make sure everything about your booth emphasizes the reason you’re there: namely, your product. It is absolutely crucial that your display is uncluttered, free of any “visual noise” that might distract from your products, which should be front and center in a way that customers can immediately tell what they are.
4. You Don’t Have to Do It Alone
Your first trade show can certainly be daunting, but remember that you don’t have to do this all on your own. The experts at ExpoMarketing have years of trade show experience, and can help you maximize the value of your first trade show display.
Their approach is detailed and personalized to your needs, so don’t hesitate to get in touch and see the extra edge they can lend to your trade show efforts.