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Merchant
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The word “marchand” is believed to be derived from the Latin word “mercari” which means traffic and from the French word “mercies” which means wares. A trader is a business or person who sells a service or goods. An e-commerce merchant is someone who sells exclusively on the Internet. A merchant will sell the goods to the customer for a profit and, by law, will have a duty of care to the customer due to the knowledge of the products he has for sale.

A trader can be a wholesaler or a retailer, and the products can be sold from one source to another. A trader is a non-specific term for anyone who sells anything, the only determining factor being that the product or service to be sold is sold for a profit. Historically, a trader is anyone involved in trade or business. In the 12th century, traders included local traders such as bakers, grocers, traders and others who imported and exported goods over long distances and provided value-added services such as credit and finance. Over the years, the reputation of traders has varied. In ancient Rome and Greece, traders may have been wealthy but enjoyed high social status. And in the Middle East, merchants enjoyed high status. The current scenario has changed a lot. In modern times, a trader is someone who does business solely for the purpose of generating profits, cash flow and income.

What Are The Different Types Of Merchants?

There are basically two types of merchants – wholesale and retail. Apart from these, new types of merchants called e-commerce merchants have also appeared and gained a place in this digital age.

Ecommerce Merchant

An e-commerce or online merchant is someone who sells products or services exclusively on the Internet. There is a huge difference between an online seller and an online merchant. An online seller simply buys products and then sells them for profit, while an online trader has more responsibility than that. A high risk merchant processor is not only responsible for the inventory of his store, but also for the financial process, promotion of his products and even building the brand identity. E-commerce and Internet-based businesses are high-risk activities. The boarding process undergoes a series of credit checks and underwriting before the deployment of a ipaytotal as payment gateway. Friendly fraud and stolen credits are a problem these traders face.

An e-commerce trader largely sells products and services over the Internet. This could be done through a market such as Amazon and eBay, or through a third-party sales channel (Shopify, WooCommerce, BigCommerce). Selling products online is becoming, at an extreme level, an easier way for e-commerce marketers to evolve and reach the global market. All of the costs associated with selling online are significantly lower than those of physical retail setups.

The low barrier to entry gives traders who sell products on the Internet a big advantage over conventional ways of doing business. Conversely, setting up a secure checkout and automating the order to carry out the workflow is never an easy undertaking for e-commerce merchants. To process payments, the seller needs a merchant account – which we’ll cover in depth later in this article. While e-commerce merchants are facing their own problems in the driveway – of fraud at chargebacks, the risk is greatly exceeded by the immense potential scalability and revenue generation of global sales.

To expand the customer base, an e-commerce merchant can create a seller account on Amazon and download their product lists in minutes. And since fulfillment represents a considerable part of the sales cycle, merchants can use the Amazon FBA infrastructure to get products to their customers in a fixed and fast manner.

Retail Trader

A merchant or retailer buys goods from wholesalers and sells them to end users or consumers, usually in small quantities. In a way, they act as intermediaries between producers and consumers.

Manufacturers are deeply involved in the design and development of a product, while retailers are deeply involved in communicating with customers and selling these products. Manufacturing and marketing are two different and difficult things to do, but they both need each other to keep themselves going. Retailers are masters of marketing, sales and customer service. After purchasing the goods from wholesalers or manufacturers, they sell them at slightly higher prices in the market. Note that the wholesale price is always lower than the retail price. The difference in price is considered the cost of marketing / advertising.

Retailers are, for the most part, resellers. They source from wholesalers and sell them to end consumers in individual units. Wholesalers have little or no control over products as soon as they sell to retailers. This gives retailers the opportunity to repackage and label items using their brand. Such a marketing technique, however, cannot go under the radar – especially with products that have binding trademark rights. Although retailers generally act as middlemen, they have a stable ability to override costs such as bulk purchasing and manufacturing.

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